Privacy Policy

At Perfectly Imperfect Mama, we respect your privacy and are committed to protecting it. The following privacy policy shares what personal information we may collect while using the website, and how it may be used.

This privacy policy is subject to change, so you should occasionally return to this page to be sure you are up to date with the current terms. These policies were last updated on July 21, 2018.

Information We Collect

The following information may be collected:

  • Information you voluntarily submit to the website: such as your name or email address (when subscribing to our newsletter, leaving a comment, or submitting a contact form, or creating a user profile).
  • Information collected automatically: IP address, IP address, operating system type, browser type, referring website, pages you viewed, the dates/times when you accessed the website, and actions you took while on our site (like clicking links).
  • Cookies: We may log information using both session cookies (which expire when you close your browser) and persistent cookies (which stay until deleted). This helps provide you with a more personalized experience while visiting our website.

How Your Information May Be Used

We may use your information for the following:

  • To send you promotional information via the newsletter, using the email you provided. You may opt-out at anytime using a link provided in each email.
  • To send you administrative emails, such as confirmations, policy updates, and security alerts
  • To allow you to create and use an account, if you choose to do so
  • To respond to your comments or inquiries
  • To improve the website and user experience
  • To track and measure advertising on the website
  • To protect against, investigate, and deter unauthorized or illegal activity

Third Party Use

The website may use third-party service providers to run different parts of the site. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies. These companies may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please see:

The Website currently uses the following third-party service providers:

Google Analytics – this service tracks Website usage and provides information such as referring websites and user actions on the Website. Google Analytics may capture your IP address, but no other personal information is captured by Google Analytics.

Mailer Lite– We use MailerLite to manage our email marketing subscriber list and to send emails to our subscribers. MailerLite is a third-party provider, which may process your data using industry standard technologies to help us monitor and improve our newsletter. MailerLite’s privacy policy is available at can unsubscribe from our newsletter by clicking on the unsubscribe link provided at the end of each newsletter.

Sassy Social Share—We use Sassy Social Share to share posts from our website to other social media platforms.

Facebook: We embed a Facebook widget to allow you to see number of likes/shares/recommends and “like/share/recommend” our webpages. This widget may collect your IP address, your web browser User Agent, store and retrieve cookies on your browser, embed additional tracking, and monitor your interaction with the widget, including correlating your Facebook account with whatever action you take within the widget (such as “liking/sharing/recommending” our webpage), if you are logged in to Facebook. For more information about how this data may be used, please see Facebook’s data privacy policy:

Twitter: We use a Twitter Tweet widget at our website. As a result, our website makes requests to Twitter’s servers for you to be able to tweet our webpages using your Twitter account. These requests make your IP address visible to Twitter, who may use it in accordance with their data privacy policy:

Pinterest: We use Pinterest Save widget at our website to allow you to pin images to Pinterest from our webpages. These requests may track your IP address in accordance with their data privacy policy:

At this time, your personal information is not shared with any other third-party applications, but this list may be changed at any time. Please check back here for any changes and updates.


We are committed to keeping your information secure. We have put in place safeguards and procedures to secure the information we collect while you are on our website.


A cookie is a small file that analyzes web traffic. Cookies allow web applications to personalize your web experience by gathering and remembering information about your preferences. We use cookies to identify which pages are being used on our website to improve our website. Cookies do not give us any information about you nor any access to your computer.

At any time, you can prevent the use of cookies by changing the settings of your Internet browser. This may prevent you from using all functions on our website.

For European Economic Area Residents

If you reside in a country in the European Economic Area, under GDPR, you may request that we erase or forget your personal data. To do so, please send an email to

Links to Other Websites

Our website may contain links to other websites. Once you use these links to leave our site, we cannot be responsible for the protection and privacy of any information you provide while visiting those sites. Rather, you should visit the privacy policy on each respective website.

Children’s Information

We do not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes otherwise, please contact us at and we will do our best to remove the information.

Last Updated: July 21, 2018